Some ideas are planned. Others simply show up.


Hoy wasn’t designed, it was discovered. While shaping the bag and watching how the strap moves, its curves began to draw H, O, Y. Coincidence, maybe. One that felt right.

 

Hoy means today in spanish. It speaks to presence, to creating from intuition rather than overthinking. The bag comes first: its form, its function, its ease. Meaning is not imposed. It’s left open.

 

You bring your own stories to it. We just made the object. The rest happens in real life.
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'Hoy' Mini Bag - Panela

€350,00

International shipping included.

Duties & taxes may apply depending on your country.
'Hoy' Mini Bag - Panela
'Hoy' Mini Bag - Panela
'Hoy' Mini Bag - Panela
'Hoy' Mini Bag - Panela
'Hoy' Mini Bag - Panela

Diameter 12 cm
Depth 8 cm 
Strap drop (adjustable) 56 cm - 28 cm

 

Designed to be worn on the shoulder, crossbody, around the neck or waist, or carried by hand, using an adjustable strap that can be interchanged.

 

100% Bovine leather (excluding trims)
Made in China. Crafted in partnership with specialists in leather moulding
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Panela is the warm embrace of my grandmothers: gentle, patient, and full of life. It is nourishment for both body and spirit — the sweetness that supports and the simple joy that steadies everything. It is the smell of a family kitchen, the sound of a pot boiling, and affection expressed without words.

 

It represents rural tradition, the everyday things that stay with you, and the kind of memory that lingers softly. Panela is food, medicine, and company — an ancestral presence that is joyful, wise, and steady.

Fotografía de mi Bisabuela Oneglia en Inglaterra, Circa 1985

 

AGUA DE PANELA

In the early 1980s, a woman from Caicedonia, Valle del Cauca, Colombia, took a flight whose final destination was London, England. This lady, who knew little of the world, stepped out of her routine to discover the unnamable and to sit with uncertainty.

 

She, uncertainty herself, so used to being feared, to being eyed from afar with clenched fists, did not expect to find herself sitting elbow to elbow with Oneglia, that woman from Caicedonia whose presence barely stirred her. Not because she was brave, but because even on the other side of the world, her hips still swayed like the sugarcane fields, and her words still tasted of panela.

 

The artwork on this first edition comes from a vision I had during a Yagé ceremony. My grandmothers appeared young and vital—symbols of memory, continuity, and inner youth.


The gladiolus represents remembrance and victory, and the moth symbolizes the transformation required to bring this project into the world. A change that continues, always moving toward light.

 

Illustration by Juano Jiménez.
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International shipping included.

Duties & taxes may apply depending on your country.

'Hoy' Mini Bag - Panela

€350,00