Some ideas are planned. Others simply show up.


Hoy wasn’t designed, it was discovered. While shaping the bag and watching how the strap moves, its curves began to draw H, O, Y. Coincidence, maybe. One that felt right.

 

Hoy means today in spanish. It speaks to presence, to creating from intuition rather than overthinking. The bag comes first: its form, its function, its ease. Meaning is not imposed. It’s left open.

 

You bring your own stories to it. We just made the object. The rest happens in real life.

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'Hoy' Mini Bag - Niebla

€350,00

International shipping included.

Duties & taxes may apply depending on your country.

Diameter 12 cm
Depth 8 cm 
Strap drop (adjustable) 56 cm - 28 cm

 

Designed to be worn on the shoulder, crossbody, around the neck or waist, or carried by hand, using an adjustable strap that can be interchanged.

 

100% Bovine leather (excluding trims)
Made in China. Crafted in partnership with specialists in leather moulding

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Niebla is the memory of my childhood in Armenia: my mom waking me up early for school, the cold mornings, the breath visible in the air, the resistance to getting up, and the soft weight of the day beginning.


It is the wet grass at dawn, the smell of dew, the muted light behind the mountains, and the slow warmth that arrives with the sun.

 

Niebla represents a transitional moment — the lightest state of water. Slow and quiet, it moves in a tired early-morning dance; dense and silent, with its cold scent and half-closed gaze.


It is the calm before the day, and also the nostalgia of what has already passed.

Olafur Eliasson 2016, Fog assembly

Brumas,  Francisco Antonio Cano, 1928

The artwork on this first edition comes from a vision I had during a Yagé ceremony. My grandmothers appeared young and vital—symbols of memory, continuity, and inner youth.


The gladiolus represents remembrance and victory, and the moth symbolizes the transformation required to bring this project into the world. A change that continues, always moving toward light.

 

Illustration by Juano Jiménez.

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International shipping included.

Duties & taxes may apply depending on your country.

'Hoy' Mini Bag - Niebla

€350,00