Some ideas are planned. Others simply show up.

Hoy wasn’t designed, it was discovered. While shaping the bag and watching how the strap moves, its curves began to draw H,O,Y. 

Coincidence, maybe. One that felt right.

Hoy means today in spanish. It speaks to presence, to creating from intuition rather than overthinking. The bag comes first: its form, its function, its ease. Meaning is not imposed. It’s left open.

You bring your own stories to it. We just made the object. The rest happens in real life.